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2005 Brand Rank | 2004 Brand Rank | 2003 Brand Rank | 2002 Brand Rank | 2001 Brand Rank | Brand Name | Parent Company | Country | 2005 Brand Value ($Mil) | 2004 Brand Value ($Mil) | Change in Brand Value (%) |
1 | 1 | 1 | 1 | 1 | Coca-Cola | Coca-Cola | U.S. | 67,525 | 67,394 | 0 |
2 | 2 | 2 | 2 | 2 | Microsoft | Microsoft | U.S. | 59,941 | 61,372 | -2 |
3 | 3 | 3 | 3 | 3 | IBM | International Business Machines Corporation | U.S. | 53,376 | 53,791 | -1 |
4 | 4 | 4 | 4 | 4 | GE | GE | U.S. | 46,996 | 44,111 | 7 |
5 | 5 | 5 | 5 | 6 | Intel | Intel | U.S. | 35,588 | 33,499 | 6 |
6 | 8 | 6 | 6 | 5 | Nokia | Nokia | Finland | 26,452 | 24,041 | 10 |
7 | 6 | 7 | 7 | 7 | Disney | Walt Disney Company | U.S. | 26,441 | 27,113 | -2 |
8 | 7 | 8 | 8 | 9 | McDonald's | McDonald's Corporation | U.S. | 26,014 | 25,001 | 4 |
9 | 9 | 11 | 12 | 14 | Toyota | Toyota Motor Corporation | Japan | 24,837 | 22,673 | 10 |
10 | 10 | 9 | 9 | 11 | Marlboro | Altria Group | U.S. | 21,189 | 22,128 | -4 |
11 | 11 | 10 | 10 | 12 | Mercedes-Benz | DaimlerChrysler AG | Germany | 20,006 | 21,331 | -6 |
12 | 13 | NR | NR | NR | Citi | Citigroup | U.S. | 19,967 | 19,971 | 0 |
13 | 12 | 12 | 14 | 15 | Hewlett-Packard | Hewlett-Packard | U.S. | 18,866 | 20,978 | -10 |
14 | 14 | 15 | 15 | 17 | American Express | American Express | U.S. | 18,559 | 17,683 | 5 |
15 | 15 | 16 | 19 | 18 | Gillette | Gillette | U.S. | 17,534 | 16,723 | 5 |
16 | 17 | 19 | 20 | 22 | BMW | Bayerische Motoren Werke AG | Germany | 17,126 | 15,886 | 8 |
17 | 16 | 17 | 16 | NR | Cisco | Cisco | U.S. | 16,592 | 15,948 | 4 |
18 | 44 | 45 | 41 | 38 | Louis Vuitton | LVMH Moët Hennessy Louis Vuitton | France | 16,077 | NA | NA |
19 | 18 | 18 | 18 | 21 | Honda | Honda | Japan | 15,788 | 14,874 | 6 |
20 | 21 | NR | 34 | 42 | Samsung | Samsung | S. Korea | 14,956 | 12,553 | 19 |
21 | 25 | 29 | 31 | 32 | Dell | Dell | U.S. | 13,231 | 11,500 | 15 |
22 | 19 | 14 | 11 | 8 | Ford | Ford | U.S. | 13,159 | 14,475 | -9 |
23 | 22 | 23 | 45 | 44 | Pepsi | Pepsi | U.S. | 12,399 | 12,066 | 3 |
24 | 23 | 21 | 22 | 23 | Nescafé | Nestlé | Switzerland | 12,241 | 11,891 | 3 |
25 | 26 | 27 | 25 | 19 | Merrill Lynch | Merrill Lynch | U.S. | 12,018 | 11,499 | 5 |
26 | 24 | 22 | 24 | 26 | Budweiser | Anheuser-Busch | U.S. | 11,878 | 11,846 | 0 |
27 | 28 | 24 | 23 | 25 | Oracle | Oracle | U.S. | 10,887 | 10,935 | 0 |
28 | 20 | 20 | 21 | 20 | Sony | Sony | Japan | 10,754 | 12,759 | -16 |
29 | 33 | 37 | NR | NR | HSBC | HSBC | Britain | 10,429 | 8,671 | 20 |
30 | 31 | 33 | 35 | 34 | Nike | Nike | U.S. | 10,114 | 9,260 | 9 |
31 | 29 | 28 | 28 | 30 | Pfizer | Pfizer | U.S. | 9,981 | 10,635 | -6 |
32 | NR | NR | NR | NR | UPS | UPS | U.S. | 9,923 | New | New |
33 | 27 | 26 | 26 | NR | Morgan Stanley | Morgan Stanley | U.S. | 9,777 | 11,498 | -15 |
34 | 30 | NR | NR | NR | JPMorgan | JP Morgan Chase | U.S. | 9,455 | 9,781 | -3 |
35 | 35 | 39 | 43 | 41 | Canon | Canon | Japan | 9,044 | 8,055 | 12 |
36 | 34 | 35 | 42 | 43 | SAP | SAP Aktiengesellschaft | Germany | 9,006 | 8,323 | 8 |
37 | 37 | 41 | 39 | 33 | Goldman Sachs | Goldman Sachs | U.S. | 8,495 | 7,954 | 7 |
38 | NR | NR | NR | NR | U.S. | 8,461 | New | New | ||
39 | 36 | 38 | 40 | 39 | Kellogg's | Kellogg's | U.S. | 8,306 | 8,029 | 3 |
40 | 38 | 36 | 36 | 31 | Gap | Gap | U.S. | 8,195 | 7,873 | 4 |
41 | 43 | 50 | 50 | 49 | Apple | Apple | U.S. | 7,985 | 6,871 | 16 |
42 | 40 | 43 | 44 | 46 | Ikea | Ikea | Sweden | 7,817 | 7,182 | 9 |
43 | NR | NR | NR | NR | Novartis | Novartis | Switzerland | 7,746 | New | New |
44 | 45 | NR | NR | NR | UBS | UBS | Switzerland | 7,565 | 6,526 | 16 |
45 | 39 | NR | NR | 98 | Siemens | Siemens | Germany | 7,507 | 7,470 | 1 |
46 | 41 | 44 | NR | NR | Harley-Davidson | Harley-Davidson | U.S. | 7,346 | 7,057 | 4 |
47 | 42 | 40 | 37 | 37 | Heinz | H. J. Heinz Company | U.S. | 6,932 | 7,026 | -1 |
48 | 47 | 46 | 47 | 40 | MTV | Viacom | U.S. | 6,647 | 6,456 | 3 |
49 | 59 | 53 | 52 | 50 | Gucci | Gucci Group N.V. | Italy | 6,619 | NA | NA |
50 | 46 | 32 | 32 | 29 | Nintendo | Nintendo Co., Ltd. | Japan | 6,470 | 6,479 | 0 |
51 | 50 | 52 | 53 | NR | Accenture | Accenture Ltd. | U.S. | 6,142 | 5,772 | 6 |
52 | 49 | 47 | 54 | NR | L'Oreal | L'Oréal SA | France | 6,005 | 5,902 | 2 |
53 | 65 | 59 | 60 | 55 | Philips | Philips | Netherlands | 5,901 | NA | NA |
54 | 51 | 48 | 51 | 45 | Xerox | Xerox Corporation | U.S. | 5,705 | 5,696 | 0 |
55 | 60 | NR | NR | NR | eBay | eBay Inc. | U.S. | 5,701 | 4,700 | 21 |
56 | 48 | 42 | 38 | 35 | Volkswagen | Volkswagen | Germany | 5,617 | 6,410 | -12 |
57 | 52 | 55 | 57 | 57 | Wrigley's | Wm. Wrigley Jr. Company | U.S. | 5,543 | 5,424 | 2 |
58 | 61 | 65 | 67 | 59 | Yahoo! | Yahoo! Inc. | U.S. | 5,256 | 4,545 | 16 |
59 | 58 | 57 | 62 | 60 | Avon | Avon Products, Inc. | U.S. | 5,213 | 4,849 | 8 |
60 | 56 | 56 | 59 | 56 | Colgate | Colgate-Palmolive Company | U.S. | 5,186 | 4,929 | 5 |
61 | 54 | 49 | 49 | 51 | KFC | YUM! Brands, Inc. | U.S. | 5,112 | 5,118 | 0 |
62 | 53 | 34 | 30 | 27 | Kodak | Eastman Kodak Company | U.S. | 4,979 | 5,231 | -5 |
63 | 55 | 51 | 48 | 47 | Pizza Hut | YUM! Brands, Inc. | U.S. | 4,963 | 5,050 | -2 |
64 | 57 | 54 | 55 | 54 | Kleenex | Kimberly-Clark Corporation | U.S. | 4,922 | 4,881 | 1 |
65 | 64 | 61 | 64 | 61 | Chanel | Chanel S.A. | France | 4,778 | 4,416 | 8 |
66 | 62 | 60 | 61 | NR | Nestlé | Nestlé S.A. | Switzerland | 4,744 | 4,529 | 5 |
67 | 63 | 62 | 66 | NR | Danone | Groupe Danone | France | 4,513 | 4,488 | 1 |
68 | 66 | 74 | 80 | 76 | Amazon.com | Amazon.com, Inc. | U.S. | 4,248 | 4,156 | 2 |
69 | 67 | 63 | 65 | 65 | Kraft | Kraft Foods Inc. | U.S. | 4,238 | 4,112 | 3 |
70 | 68 | 75 | 79 | NR | Caterpillar | Caterpillar Inc. | U.S. | 4,085 | 3,801 | 7 |
71 | 69 | 67 | 68 | 70 | adidas | adidas-Salomon AG | Germany | 4,033 | 3,740 | 8 |
72 | 70 | 68 | 69 | 69 | Rolex | Montres Rolex S.A. | Switzerland | 3,906 | 3,720 | 5 |
73 | 76 | 81 | 74 | 66 | Motorola | Motorola, Inc. | U.S. | 3,877 | 3,483 | 11 |
74 | 71 | 76 | 58 | 52 | Reuters | Reuters Group PLC | Britain | 3,866 | 3,691 | 5 |
75 | 72 | 69 | 76 | 74 | BP | BP p.l.c. | Britain | 3,802 | 3,662 | 4 |
76 | 74 | NR | NR | NR | Porsche | Dr. Ing. H.c. F. Porsche AG | Germany | 3,777 | 3,646 | 4 |
77 | NR | NR | NR | NR | Zara | Industria de Diseno Textil, S.A. | Spain | 3,730 | New | New |
78 | 77 | 79 | 81 | 72 | Panasonic | Matsushita Electric Industrial Co., Ltd | Japan | 3,714 | 3,480 | 7 |
79 | 81 | NR | NR | NR | Audi | Volkswagen AG | Germany | 3,686 | 3,288 | 12 |
80 | 80 | 71 | 75 | 62 | Duracell | The Gillette Company | U.S. | 3,679 | 3,362 | 9 |
81 | 75 | NR | 72 | NR | Tiffany & Co. | Tiffany & Co. | U.S. | 3,618 | 3,637 | -1 |
82 | 79 | 73 | NR | NR | Hermes | Hermes International | France | 3,540 | 3,376 | 5 |
83 | 78 | 78 | 77 | 71 | Hertz | Ford Motor Company | U.S. | 3,521 | 3,411 | 3 |
84 | NR | NR | NR | NR | Hyundai | Hyundai Corporation | S. Korea | 3,480 | New | New |
85 | 90 | 89 | NR | NR | Nissan | Nissan Motor Co., Litd. | Japan | 3,203 | 2,833 | 13 |
86 | 83 | 82 | NR | NR | Hennessy | LVMH Moët Hennessy Louis Vuitton | France | 3,201 | 3,084 | 4 |
87 | 88 | NR | NR | NR | ING | ING Groep N.V. | Netherlands | 3,177 | 2,864 | 11 |
88 | 86 | 85 | 84 | 78 | Smirnoff | Diageo plc | Britain | 3,097 | 2,975 | 4 |
89 | 91 | NR | NR | NR | Cartier | Compagnie Financiere Richemont SA | France | 3,050 | 2,749 | 11 |
90 | 84 | 83 | 83 | 77 | Shell | Royal Dutch Petroleum Company | Brit./Neth. | 3,048 | 2,985 | 2 |
91 | 87 | 86 | 85 | NR | Johnson & Johnson | Johnson & Johnson | U.S. | 3,040 | 2,952 | 3 |
92 | 89 | 88 | 87 | 79 | Moët & Chandon | LVMH Moët Hennessy Louis Vuitton | France | 2,991 | 2,861 | 5 |
93 | 95 | 87 | 86 | NR | Prada | I Pellettieri d'Italia S.p.A. | Italy | 2,760 | 2,568 | 7 |
94 | NR | NR | NR | NR | Bulgari | Bulgari S.p.A. | Italy | 2,715 | New | New |
95 | 93 | NR | 100 | 91 | Armani | Giorgio Armani S.p.A. | Italy | 2,677 | 2,613 | 2 |
96 | 85 | 77 | 73 | 67 | Levi's | Levi Srauss & Co. | U.S. | 2,655 | 2,979 | -11 |
97 | NR | NR | NR | NR | LG | LG Electronoics Inc. | S. Korea | 2,645 | New | New |
98 | 97 | 92 | 91 | 87 | Nivea | Beiersdorf AG | Germany | 2,576 | 2,409 | 7 |
99 | 98 | 93 | 93 | 88 | Starbucks | Starbucks Corporation | U.S. | 2,576 | 2,400 | 7 |
100 | 99 | 90 | 88 | 82 | Heineken | Heineken N.V. | Netherlands | 2,357 | 2,380 | -1 |
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