Bilgi - Hak ettiğinden daha düşük değerlendirilmiş 10 İngilizce kitap (Ing.)

Ekonomi, Pazarlama, Yönetim ve Kişisel Gelişim konularında hak ettiğinden daha düşük değerlendirilmiş 10 iyi ingilizce kitap. (biri – 8 numara – benim ders kitabım, gayet iyi bir kitap tavsiye ederim)

10 Underrated Business Books

by Geoffrey James

A lot of business books get popular, but the most useful don’t always stay on the corporate radar. Sometimes this is because the contents, if put into practice, would force you (and often your firm) to make major changes in day-to-day behavior. It’s far easier to just skim these “challenging” books on the cross-country flight. These 10 books might not tell you want you want to hear, but they will give you information you need to significantly revise your personal and business strategies.

Economics

1. “The Tipping Point: How Little Things Can Make a Big Difference” by Malcolm Gladwell (Back Bay Books, 2002)

Publisher’s Blurb: “The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.”

Excerpt: “The Stickiness Factor says that there are specific ways of making a contagious message memorable; there are relatively simple changes in the presentation and structuring of information that can make a big difference in how much of an impact it makes.”

Why it’s underrated: Most business books are about how managers and employees should think and behave. This book explains how people (managers and employees alike) actually do think, and how those thoughts govern their personal and organizational behavior.

2. “Freakonomics: A Rogue Economist Explores the Hidden Side of Everything” by Steven D. Levitt and Stephen J. Dubner (William Morrow, 2006)

Publisher’s Blurb: “Through forceful storytelling and wry insight, [the authors] show that economics is, at root, the study of incentives — how people get what they want, or need, especially when other people want or need the same thing.”

Excerpt: “How any given expert treats you will depend on how that expert’s incentives are set up.... In a medical study, it turned out that obstetricians in areas with declining birth rates are much more likely to perform cesarean-section deliveries than obstetricians in growing areas — suggesting that, when business is tough, doctors try to ring up more expensive procedures.”

Why it’s underrated: The subject matter is sociological rather than organizational, but the book teaches people to differentiate between valid statistical analysis and public relations b.s. — and consequently make better-informed decisions.

3. “Nickel and Dimed: On (Not) Getting By in America” by Barbara Ehrenreich (Holt Paperbacks, 2002)

Publisher’s Blurb: “How can anyone survive, let alone prosper, on six to seven dollars an hour? To find out, Ehrenreich moved from Florida to Maine to Minnesota, taking the cheapest lodgings available and accepting work as a waitress, hotel maid, house cleaner, nursing home aid, and Wal-Mart salesperson.”

Excerpt: “It’s not easy to go from being a consumer, thoughtlessly throwing money around in exchange for groceries and movies and gas, to being a worker in the very same place. I am terrified of being recognized. Happily, though, my fears turn out to be entirely unwarranted: during a month of poverty and toil, no one recognizes my face or my name, which goes unnoticed and for the most part unuttered.”

Why it’s underrated: You’ve got a good job (otherwise you wouldn’t be reading business books). After reading this eye-opener, you’ll be incredibly grateful that you do.

Marketing

4. “The Long Tail: Why the Future of Business Is Selling Less of More” by Chris Anderson (Hyperion, 2006)

Publisher’s Blurb: “Our world is being transformed by the Internet and the near limitless choice that it provides to consumers; tomorrow’s markets belong to those who can take advantage of this.”

Excerpt: “For too long we’ve been suffering the tyranny of lowest-common-denominator fare, subjected to brain-dead summer blockbusters and manufactured pop. Why? Economics. Many of our assumptions about popular taste are actually artifacts of poor supply-and-demand matching — a market response to inefficient distribution.”

Why it’s underrated: Entire industry sectors are collapsing under the pressure of the Internet; this explains how to survive by catering to niche markets.

5. “The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly” by David Meerman Scott (Wiley, 2007)

Publisher’s Blurb: “Shows you how to leverage the potential that Web-based communication offers large and small companies, nonprofits, entrepreneurs, political organizations, consultants, even rock bands and churches.”

Excerpt: “Forced to compete with new marketing on the Web that is centered on interaction, information, education, and choice, advertisers can no longer break through with dumbed-down broadcasts about their wonderful products. With the average person now seeing hundreds of seller-spun commercial messages per day, people just don’t trust advertising.”

Why it’s underrated: Most professional marketers — and the groups in which they work — are on the edge of becoming obsolete, so they’d better learn how marketing is really going to work in the future.

Management

6. “Managers Not MBAs: A hard look at the soft practice of managing and management development” by Henry Mintzberg (Berrett-Koehler, 2005)

Publisher’s Blurb: “Calls for a more engaging approach to managing and more reflective approach to management education [and] outlines how business schools can become true schools of management.”

Excerpt: “It is time to recognize conventional MBA programs for what they are — or else to close them down. They are specialized training in the functions of business, not general educating in the practice of managing. Using the classroom to help develop people already practicing management is a fine idea, but pretending to create managers out of people who have never managed is a sham.”

Why it’s underrated: The cult of the MBA thrives within the corporation, frequently putting degree-holders into positions for which they aren’t qualified. This book is the antidote that they don’t want you to read.

7. “The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It” by Michael E. Gerber (Collins, 1995)

Publisher’s Blurb: “Dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running your business.”

Excerpt: “In the throes of your Entrepreneurial Seizure, you fell victim to the most disastrous assumption anyone can make about going into business. That Fatal Assumption is: if you understand the technical work of a business, you understand a business that does that technical work.”

Why it’s underrated: This is the antidote to 20 years of relentless hype about the value of “entrepreneurism” in a world where most “entrepreneurs” fall flat on their face.

Personal Development

8. “Influence: The Psychology of Persuasion” by Robert B. Cialdini (Collins, 2006)

Publisher’s Blurb: “Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say ‘yes.’“

Excerpt: “There are many situations in which human behavior does not work in a mechanical, tape-activated way. What is astonishing is how often it does. For instance, consider the strange behavior of those jewelry-store customers who swooped down on an allotment of turquoise pieces only after the items had been mistakenly offered at double their original price.”

Why it’s underrated: Books about selling tend to be long on anecdotes and short on science. “Influence” is the opposite, because it’s based on decades of Cialdini’s research.

9. “How to Win Friends and Influence People” by Dale Carnegie (Pocket, 1998)

Publisher’s Blurb: “For over 50 years the rock-solid, time-tested advice in this book has carried thousands of now-famous people up the ladder of success in their business and personal lives.”

Excerpt: “Criticism is futile because it puts a person on the defensive and usually makes him strive to justify himself. Criticism is dangerous, because it wounds a person’s precious pride, hurts his sense of importance, and arouses resentment.”

Why it’s underrated: It may seem old and corny, but it’s the only how-to management book you’ll ever need — all the others are recycled from this classic.

10. “Personal Finance for Dummies” by Eric Tyson (Wiley, 2006)

Publisher’s Blurb: “This friendly guide gives you just the information you need to take control of your finances, cut your tax bill, and achieve your financial goals.”

Excerpt: “Unfortunately, most Americans don’t know how to manage their personal finances because they were never taught how to do so. Their parents may have avoided discussing money in front of the kids, and nearly all our high schools and colleges lack even one course that teaches this vital, lifelong-needed skill.”

Why it’s underrated: Sure, this is basic stuff, but research indicates that almost nobody follows the basics when it comes to personal finance. Master this book and you needn’t be a wage slave for the rest of your life.

Bilgi - En çok reklamı yapılan 10 İngilizce iş kitabı (Ing.)

Yönetim ve Kişisel Gelişim konularında en çok reklamı yapılan 10 ingilizce iş kitabı ve bunların yerine tavsiye edilen kitaplar.

10 Overrated Business Books (and What to Read Instead)

by Geoffrey James

If you’re like most professionals, you’ve got a stack of business books sitting somewhere near your desk – many of the so-called “classics” that every smart manager supposedly needs to read. Frankly, however, we think that some of these classics became popular not because they were particularly insightful, but because they reinforced conventional business wisdom. Here’s our list of overrated classics, broken up by genre. As an alternative to these over-hyped tomes, we’ve included a suggested reading list that might provide some insights you didn’t already know.

Management Consulting

1. “Reengineering the Corporation: A Manifesto for Business Revolution” by Michael Hammer and James Champy (Collins, 2003)

Publisher’s blurb: “This book leads readers through the radical redesign of a company’s processes, organization, and culture to achieve a quantum leap in performance.”

Excerpt: “Corporations do not perform badly because, as some critics have claimed, workers are lazy and managements are inept. Our record of industrial and technological accomplishment in the last century is proof enough that managements are not inept and workers do work. Ironically, the explanation for why companies perform badly is the identical explanation for why they used to perform so well.”

Why it’s overrated: The tautological reasoning (see excerpt) inherent in the reengineering concept immediately became weasel-speak for the downsizing craze, eviscerating companies while producing no lasting value.

Read this instead: “The March of Folly: From Troy to Vietnam” by Barbara Tuchman (Knopf, 1984)

Why: It gives a great explanation of “cognitive dissonance” – the reason that management fads always fail.

Excerpt: “For the ruler it is easier, once he has entered a policy box, to stay inside. For the lesser official it is better, for the sake of his position, not to make waves, not to press evidence that the chief will find painful to accept.”

2. “In Search of Excellence: Lessons from America’s Best-Run Companies” by Tom Peters and Robert H. Waterman (Harpercollins, 1982)

Publisher’s blurb: “Based on a study of forty-three of America's best-run companies from a diverse array of business sectors, describes eight basic principles of management – action-stimulating, people-oriented, profit-maximizing practices – that made these organizations successful.”

Excerpt: “But primarily the ferment is around another stream of thoughts that follows from some startling ideas about the limited capacity of decision makers to handle information and reach what we usually think of as ‘rational’ decisions, and the even lesser likelihood that large collectives (i.e. organizations) will automatically execute the complex strategic design of the rationalists.”

Why it’s overrated: The “excellent” companies mostly went smack down the toilet.

Read this instead: “The Dilbert Principle” by Scott Adams (Harper Business, 1996)

Why: You’ll know exactly why “excellent” companies go smack down the toilet.

Excerpt: “Employees like to feel that their contributions are being valued. That’s why managers try to avoid that sort of thing. With value comes self-esteem and with self-esteem comes unreasonable requests for money.”

Management Role Models

3. “Leadership Secrets of Attila the Hun” by Wess Roberts (Grand Central Publishing, 1989)

Publisher’s blurb: “In a uniquely creative and entertaining approach to a most serious task, ‘Attila’ reveals his principles for successful morale building, decision making, delegating and negotiating, and gives advice on overcoming setbacks and achieving goals.”

Excerpt: “The mere presence of the horde often instilled sufficient terror in the people of a region that they abandoned their villages without either resistance or subsequent reprisal. Out of this perplexing and barbaric past rose one of the most formidable leaders the world has known: Attila, King of Huns.”

Why it’s overrated: While most managers would love to behead disobedient employees, such behavior reads poorly in the annual report.

Read this instead: “The Art of War” by Sun Tzu (various editions)

Why: If you’re going to bloviate about business and warfare, you may as well quote the classic source.

Excerpt: “There are five dangerous faults which may affect a general: (1) recklessness, which leads to destruction; (2) cowardice, which leads to capture; (3) a hasty temper, which can be provoked by insults; (4) a delicacy of honor, which is sensitive to shame; (5) over-solicitude for his men, which exposes him to worry and trouble.”

4. “Jack Welch & the G.E. Way: Management Insights and Leadership Secrets of the Legendary CEO” by Robert Slater (McGraw-Hill, 1998)

Publisher’s blurb: “The legendary maverick discusses the traits that led BusinessWeek to anoint Welch, ‘ the gold standard against which other CEOs are measured.’”

Excerpt: “In order to make General Electric truly competitive, he would have to put it through more dramatic and far-reaching changes that any major American business enterprise had ever undertaken.”

Why it’s overrated: GE is an entirely unique organization and Jack Welch was an idiosyncratic leader. What worked for him (there) won’t likely work for you (here).

Read this instead: “Crazy Bosses” by Stanley Bing (Collins, 2007)

Why: These are the managers that you’re actually going to run into, so you’d better be prepared for them.

Excerpt: “There are two ways to look at it. Either (a) the business world is a sane place dominated by a couple of crazy people who ruin everything or (b) the organizations we serve are basically crazy, and you need to be crazy to manage them. After years of studying the subject, I’m weighing in on (b).”

5. “Jesus CEO” by Laurie Beth Jones (Hyperion, 1995)

Publisher’s blurb: “By harnessing three categories of strength behind Jesus’ leadership techniques (the strength of self-mastery, the strength of action, and the strength of relationships), each of us can become the empowered leaders that the next millennium will require.”

Excerpt: “I believe that Jesus had to go into the wilderness to find out who he was – that a wilderness experience was as much a part of his shaping and destiny as it is yours and mine.”

Why it’s overrated: While many managers think they’re God and manage accordingly, the historical Jesus espoused a communal lifestyle in direct opposition to (Roman) capitalism.

Read this instead: “The Book of Proverbs” (in the Bible)

Why: A collection of wisdom that completely transcends religion.

Excerpt: “Better a dry crust and with it peace than a house where feast and dispute go together.”

Management Skills

6. “The Seven Habits of Highly Effective People” by Steven Covey (Free Press, 1989)

Publisher’s blurb: “Presents a holistic, integrated, principle-centered approach for solving personal and professional problems.”

Excerpt: “The Character Ethic taught that there are basic principles of effective living, and that people can only experience true success and enduring happiness as they learn and integrate these principles into their basic character.”

Why it’s overrated: Insufferably sanctimonious.

Read this instead: “The Prince” by Niccolo Machiavelli (various editions)

Why: It will provide you with the precise moral foundation you’ll need to be successful on the corporate ladder.

Excerpt: “Upon this a question arises: whether it is better to be loved than feared or feared than loved? It may be answered that one should wish to be both, but, because it is difficult to unite them in one person, it is much safer to be feared than loved, when, of the two, either must be dispensed with.”

7. “The One Minute Manager” by Kenneth Blanchard and Spencer Johnson (HarperCollins, 1981)

Publisher’s blurb: “For more than 20 years, millions of managers in Fortune 500 companies and small businesses nationwide have followed The One Minute Manager's techniques, thus increasing their productivity, job satisfaction, and personal prosperity.”

Excerpt: “‘Effective managers’ he thought, ‘manage themselves and the people they work with so that both the organization and the people profit from their presence.’”

Why it’s overrated: A collection of feel-good bromides and obvious anecdotes that’s main benefit is its brevity.

Read this instead: “The Elements of Style” by William Strunk and E.B. White (various editions)

Why: Spend a half-hour reading this tiny book, and you’ll learn how to write good business prose.

Excerpt: “Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts.”

Personal Development

8. “Who Moved My Cheese” by Spencer Johnson (Putnam Adult, 1998)

Publisher’s blurb: “An amusing and enlightening story of four characters who live in a ‘Maze’ and look for ‘Cheese’ to nourish them and keep them happy.”

Excerpt: “Two were mice named ‘Sniff’ and ‘Scurry’ and two were Littlepeople – beings who were as small as mice but who looked and acted a lot like people today. Their names were ‘Hem’ and ‘Haw.’”

Why it’s overrated: Gives the term “cheesy” new meaning.

Read this instead: “How to Lie with Statistics” by Darrell Huff (W.W. Norton, 1954)

Why: If you want to read a short book, this one will open your eyes. You’ll never look at a corporate presentation – or the evening news – exactly the same way again.

Excerpt: “No conclusion that ‘67 percent of the American people are against’ something or other should be read without the lingering question, 67 percent of which American people?”

9. “Chicken Soup for the Soul at Work” by Jack Canfield, etc. (HCI, 1996)

Publisher’s blurb: “A special collection of inspiring tales that share the daily courage, compassion, and creativity that take place in workplaces everywhere.”

Excerpt: “The thoughtfulness, empathy, and love of this convenience store manager demonstrates vividly that people remember more how much an employer cares than how much the employer pays.”

Why it’s overrated: Sentimental treacle has its place, but work is work, not some touchy-feely seminar.

Read this instead: “The Complete ‘Yes Minister’” by Jonathan Lynn and Antony Jay (BBC Worldwide Americas, 1989)

Why: Based on the popular British TV show, it explains exactly how and why bureaucracies work, whether in governments or corporations. Plus you’ll finally understand why the Brits now hate Blair.

Excerpt: “It is the Law of Inverse Relevance: the less you intend to do about something, the more you have to keep talking about it.”

10. “Rich Dad, Poor Dad: What the Rich Teach Their Kids – That You Can Learn Too” by Robert T. Kiyosaki (Time Warner Paperbacks, 2002)

Publisher’s blurb: “Will explode the myth that you need to earn a high income to become rich, challenge the belief that your house is an asset [and] teach you what to teach your kids about money for their future financial success.”

Excerpt: “What greatly disturbed me was how little these people [a banker, a business owner, and a computer programmer] knew about either accounting or investing, subjects so important in their lives. I wondered how they managed their own financial affairs in real life.”

Why it’s overrated: Own your own business, invest in real estate, don’t buy stock and useless crap, and drive a junker car. There, we just saved you $10.

Read this instead: “A Random Walk Down Wall Street: The Time-Tested Strategy for Successful Investing” by Burton G. Malkiel (W.W. Norton, 2007)

Why: Since you’re probably not going to start your own business and you’ve already got money in the stock market, you’d best know how to invest wisely.

Excerpt: “All investment returns – whether from common stocks or exceptional diamonds – are dependent, to varying degrees, on future events. That's what makes the fascination of investing: It's a gamble whose success depends on an ability to predict the future.”